New Moon in Libra 2022

Bang in the middle of Mercury Retrograde and just after the seasonal shift of the seasons, we have a chance for new beginnings and transitions with the New Moon in Libra.

The faintest slither of a golden moon can be seen against a jack black sky
Image by JB from Pixabay

When is the New Moon in Libra?

The New Moon in Libra is on 25th September 2022 and will reach its peak at 10:55am BST.

What is the New Moon?

The New Moon marks the start of the Lunar cycle and is sometimes also knowns as the Dark Moon as during this point the moon isn’t visible to us, but she is still there.

What does the New Moon mean in Witchcraft?

The New Moon is a new chapter, a time for new beginnings and a time for intention setting.

What are the themes of the New Moon in Libra?

Libra is ruled by Venus (the planet of love, romance and relationships) so now’s the time we can review existing relationships or even aim for a new one. This particular moon will also be directly opposite Jupiter (planet of luck, fortune, favour and blessings) so there will be a spark in the air, almost as though the power of the moon and the changes around us have been magnified. It’s going to be fit.

Being Libra, we should also look at the areas of our life that need more balance, can something be lost or gained to help you through the rest of the year in more equilibrium.

What herbs are related to this moon

Rose will be your best friend right now because not only is rose associated with the moon but it’ll also work well with Libra and its ruler, Venus.

Elderberry (which is in season right now if some grows near you) and thyme from your garden or spice rack will also go down a treat.

What can I do during the New Moon?

  1. Intention setting ceremony

    As we reach the New Moon start your intention setting, write down what you desire as though you have already achieved it. Fold the paper three times towards you to welcome these things into your life. Burn the paper in a fire-safe place to release those intentions into the universe and be ready for the next steps in your moon work.
  2. Ritual bath / Shower

    A ritual bath or shower can help cleanse the body, mind and spirit from the cycle before. Set your vibe with incense and candles of your choice (I use rose incense and pink candles for this moon) and add the following either directly to your bath or into a fabric bag and tie it to the shower head if you don’t have a bath:

    – Rose petals / Rose Essential oils to represent the Moon and Venus
    – Salt (I use Pink salt but any kind you have is perfect) to ground yourself
    – Lemon slices to cleanse and purify
    – Thyme for courage to strive for your intention and to protect you during the cycle ahead

    As you bathe, think on your intention and all you hope to achieve during the next cycle. As you wash, picture yourself washing away any hurt, pain or discomfort from the previous cycle, your past mistakes will literally go down the drain.

    Use a sieve to collect the remaining ‘bits’, thank them for their help and dispose of them.
  3. Moon tea latte

    All you need is rose tea and milk of your choice… make the tea almost like an espresso so either steep in a small amount of water from the kettle for 5 mins OR boil in a saucepan. You can add sugar or Agave / Honey to your taste. Strain the water into a glass and top with heated milk (yes, it’ll be a pink latte). Stir three times with your intention for the cycle, seal this moment by tapping the rim of you cup three times with a spoon and relax with a tasty rose latte.
  4. Shadow work

    Use this moment to reflect on the past cycle or even the year so far and find moments you need to change, adapt or improve. Here are some prompts you can use:

    – What is no longer bringing me joy?
    – How can I open myself up to new relationships?
    – Are they any relationships I can give more to?
    – Are there any relationships I give too much to?
    – In what ways have I grown over summer?
    – How can I love myself more?
    – In what ways can I start to rest more during autumn and winter?
    – What was my previous intention and how did I do?

But, even if you just wanted to sit in a comfy cocoon and have an early night, that’s OK too. All practices are different so you don’t need to do all of the above if that’s not for you.

Have a happy New Moon in Libra ❤

Simple morning ritual for the beginner witch

AJ shares one of her morning rituals, which is perfect for the beginners or for witches looking for some inspiration

A new day is here and you feel MAGICAL AF, how best to start your day than a a simple ritual?

Now, don’t get me wrong, we are NOT a Disney Princess, we do not wake primed and perfect and ready to tackle our day. Sometimes it takes every ounce of energy to just sit up.

Here, I have broken down a nice ritual you can do as and when you feel like you can, don’t feel guilty if you don’t do it everyday, i can guarantee I don’t! However, I do notice that my better days have always been those where I have done some kind of ritual. Could just be though!

Your morning caffeine kick

Whether it’s tea or coffee, even a glass of water, whatever your choice of beverage is first thing in the morning, let’s make it magical.

A black coffee cup that looks like a cauldron holds a cup of tea and says 'witches brew' on the front
AJ’s favourite mug

I add honey (to sweeten my day) to my coffee (grounding) and stir the cup three times as I set my intention for the day. Sometimes out loud, sometimes in my head. Whatever my intention is, i speak it as though it has already been achieved.

e.g.

“I have had a productive day”

“I have had a happy day”

“I have achieved everything I wanted to achieve”

“I completed that report”

” I have absolutely smashed my day because I am a badass”

After the third stir, I tap my spoon three times on the rim of my favourite mug to ‘seal’ the intention for the day. Instead of a spoon, you can also use a cinnamon stick for extra abundance and magical energy!

Light a candle / some incense

This can be made even better when you use a candle / colour or scent to compliment your intention for the day. For example, if you want to stay relaxed, use lavender.

Here’s a wee correspondence chart if this is all new to you

VibeColourScent
HappyYellowFrankincense or orange
CreativeOrangeCinnamon
RelaxedBlueLavender
RomanceReds and Pinks Rose or cherry (dragonsblood is great for love magic, wink wink)
Lucky / wealthGreenPine

Visualise your day

As I have a 9-5, it’s pretty easy to predict how my day is going to go but I also visualise how i want my day to make me FEEL. Maybe I have a big presentation that i’m nervous about it, as I get dressed i picture myself absolutely smashing it and celebrating in the pub afterwards. It’s warm, inviting and the air is abuzz with delight.

Draw a card of the day

This is a nice and simple thing to do if you’re still learning tarot, want to brush up your skills, are experimenting with a different deck or even just want to start incorporating more divination into your daily routine.

The Supernatural Tarot deck and guide book is spread out on the carpet. the first card is turned up showing XVIII The Moon - represented here by an illustrated version of the character Loki / Gabriel in various shades of blue with the red phases of the moon circling his head. 2 cards remain face down with a pentacle in the centre.
The Supernatural Tarot Deck

Questions to ask as you shuffle your deck:

“What challenges may I see today”

“How do I approach that presentation I have”

“How do I communicate my feelings with X:

“How can i make my day brighter’

“What good news in in store today”

Seal your day

As the ending to my little ritual of the morning, I like to seal it with a bit of glamour magic. I have a favourite enchanted lipstick (or a chapstick of you’re not feeling the effort… you know), pop that on while speaking a final affirmation to the mirror. For me, that final affirmation is usually ‘you got this, AJ’.

What rituals do you do in the mornings?

A Witches Altar – Making & using your own Witch Altar

Aj discusses all things witch altar in todays post. What do you have on yours?

If you’re new to the world of witchcraft and have been feeling confused when you see things like ‘time to change up my altar’ or ‘left an offering on my altar’, don’t worry because we got you.

Ash from various incense is smudged on a worn wooden table next to a lit blue candle with a steady flame. This table clearly belongs to a practitioner of the magical arts... but they're also a nerd as in the background, beside a palmistry model is a recreation of the V. Day kiss between two Storm Troopers. 

The oxymoron between the beautifully creative 'fresh out of fucks' cross stitch beside a cluster of amethyst and a raw rose quartz speaks a thousand words.
not your typical witch altar

What is an altar?

For many people, an altar is used as a place to centre their practice. Almost like a holy place. Where they can worship their deities, where they can craft their spells and conduct their rituals and, for some, pray. Sometimes, I feel like a terrible witch because I do not have an altar, and that’s OK! You don’t necessarily need one, especially if you’re not open about your craft.

They can be a little table, a bookcase, a travel tin for witches on the go or those ‘in the broom closet’ as we say.

Even though I don’t really have an altar, i imagine mine is my entire house, especially the kitchen as kitchen witchery is a part of my every day practice.

What do I need on an Witch altar?

This depends entirely on you and your practice but typically you will have:

  • Representations of the four elements
  • Either an Athame or a wand
  • A bell
  • Candles (can include dedicated candles for your deities)
  • Your book of shadows

Basically, your altar will need to be PRACTICAL and have the tools you will need to perform your magic and rituals. You don’t need to make them over complicated but, if this is within your practice, you can make them seasonal as the Wheel of the Year turns.


How do I represent the elements on my Witch altar?

This is a lot simpler than you think:

Air = Incence

Water = a jar / glass of water (i even have seashells around to represent water)

Earth = a plant pot of earth, a dish of sand

Fire = a candle

“BUT AJ”, I hear you cry, “how can i not be obvious about it”? Take a little a vase and put in some herbs and flowers:

Air = Sage or Lavender

Water = Thyme or Rose

Earth = Mugwort or honeysuckle

Fire = Rosemary or carnation

Credit Image

If you don’t have the finances to keep refreshing the herbs or flowers then a drawing of each is enough, even a drawing of the elemental symbols will do! Witchcraft doesn’t need to cost you any money when there is power and creativity in you too.

What do you have on your altar? Let us know in the comments.

If you want more from AJ, you can find her on TikTok

Header Image Credit:

What is the Wheel of the Year? An introduction to the Sabbats

If you’re new to the craft you may have started spotting new celebrations you have never heard of starting to appear on your News Feeds, especially on TikTok. Don’t be fooled by thinking the Wheel of the Year is something only used by Wiccans but also, if you don’t want to follow the Wheel of the Year, you don’t have to either. Everyone’s practice is personal. 

As you’re here at Digital Coven to learn and discover, it would have been remiss of us to not at least introduce you to the sabbats. As a caveat before we get into the nitty and gritty, the dates I’ll be using are for the Northern Hemisphere as that is where I am and is what I know and I wouldn’t want to get anything wrong.

The Wheel of the Year, is a medley of fire festivals, chief solar events, equinoxes and solstices. Almost a calendar for the working pagan / witch / Spiritual Person™ . The Sabbats and a lot of Magic is seasonal and an easy way to connect to your path as a beginner, especially if you’re still not open about your craft yet.

This post in particular is more of a ‘starting point’ or a snapshot to the sabbats and the Wheel of the Year, throughout the year we will include more detailed posts for you so you can learn as much as you can in one place.

Now, let’s get cracking. 

Yule – 21st December

Everyone knows this one. Associated with Christmas, the Wild Hunt, the deep midwinter. It’s actually a 12 day long celebration too so no need to worry if you miss the first day. 

SHE'S A WITCH!! Hiding in the shadows we see a witch shrouded in darkness, mystery and, most importantly, black velvet. 

She seems older than her years yet her hands are still that of a maiden. She holds a bare wreath in her hands but you get a feeling that this isn't just a standard wreath. It is 'more' in capital letters. Something powerful.

In front of our witchy friend is a red candle glowing which is the only colour in the image. 

Beside the candle is a christmassy reindeer which feels out of place. Out of place but belonging.
Witch making a wreath and Yule

Here are a couple of starters for ten in terms of rituals and celebrations: 

  • Bring green into the home. If you’re still in the broom closet that can simply be a wee christmas tree.  At this point of the year, there is little to no natural growth so bring that life inside to encourage a healthy winter. Also, some pagan traditions suggest that by bringing in  a tree to your home, you’re providing somewhere warm for the woodland spirits during the winter and they will thank you with abundance in the spring.

    Personally, I like to gather local holly and hang it through my home.
  • Welcome back the sun. As Yule starts on the Winter Solstice, this is the beginning of the astrological winter (in the Northern Hemisphere) and the point where the nights can reach their darkest.

    Light candles, hang fairy lights, I like to light a candle as I cook.

  • Yule Log: There are actually a couple of variations of this.

    If you have an open fireplace, you can burn a specially chosen log on Christmas eve. You can ‘scent’ with cinnamon as well for the vibes and protective qualities.

    You can create a Yule Log display for your altar / space. Find a log, decorate it how you feel with candles, greenery runes and sigils.

    Eat a chocolate Yule log, great if you’re still not open with your craft.

Imbolc – 1st February 

Meaning ‘in the belly’, imbolc is a celtic festival originating in Ireland and represents the stirring of new life. This is where the earliest signs of rebirth appear, sometimes in the form of new leaves and buds. The world is getting ready to wake up again. 

White and green snowdrops sit on the mossy ground. They're open but pointed downwards as though they are hats on invisible fairies.
Snowdrops on the mossy ground

Imbolc is also associated with the Goddess Brigit / Brigid/ /Brighid Bríg. Some may already know her as St Brigit. Brigid is a fire goddess and often associated with protection, healing, smithcraft, and poetry.

In the Christian calendar, this date is also marked by Candelmas so some of the traditions may be the same or similar. 

Things you can do to celebrate imbolc:

  • EAT: As with all festivals of the Wheel of the Year, this is a time to feast. Foods associated with imbolc are those that would traditionally be available when it was still winter. Dairy products like milk, cream and butter as this would be the time of the ‘first milk’ since winter, baked goods, dried foods. What you would have been able to store in your pantry to get through until spring.

    Bake bread, pies and cakes and look for foods that are associated with sun and rebirth, eggs are a nice easy one if you’re low on energy you can just scramble an egg in the microwave as a way to honour the festival.
  • Leave an offering for Brigid: traditionally the first milk would have been poured on the ground for Brigid.

    When it comes to food offerings, especially in the current climate where the cost of living is soaring, this may not be the most practical. Instead, pour yourself a glass of milk (plant based counts too), or make some buttery toast. Toast Bridgid before you consume instead of leaving out / pouring away. This way she has been thanked and you have been nourished at the same time.
  • Plant seeds: This is the time to start sewing your seeds (but do look at an Almanac to be sure depending on what you’re planting). If you’re like me and don’t have access to an outside space,I  treat myself to a herb plant around this time or try and regrow things from scraps (leeks, ginger and garlic are really easy to do this with). 

Beltane – 1st May

Beltane is the first Fire Festival of the year and where celebrations really start to begin. Beltane originates in Ireland from the celtic god Bel. Traditionally, bonfires would be lit to honour Bel and also to celebrate the return of the sun and spring with longer days coming ahead. You may also be thinking May Day and May pole and you’d be correct!

Flower crowns, ribbons, white dresses. It's pure spring party vibes right here as children surround the maypole.
Maypole dancers gather around the Maypole

Beltane is around the time of year where everything has really sprung to life and as such is also associated with fertility and the idea of ‘everlasting’. 

The bonfires lit for Beltane were often public bonfires that people would ‘jump’ for protection and fertility and before they were extinguished, the people would take some of the fire with them to light their hearths.

Things you can do for Beltane:

  • Have a BBQ / Bonfire if you have the space: You can’t really have a fire festival without fire, can you? If this isn’t possible for you, lighting a candle works just as well.
  • Dress in Beltane colours: Green, red, white. Green for regrowth, fertility and abundance, red for passion and vitality, white for cleansing and clearing of negative energy. Now’s the perfect time to practice your colour magic.
  • Make a flower crown: Even a simple daisy chain will do!

Summer Solstice: 21st June

Probably the most famous solstice, the one you see on the telly every year where people flock to Stonehenge to take in the vibes. This is Midsummer (like Yule is midwinter) and also the longest day of the year. Many will make a pilgrimage to Stonehenge or other spiritual sites, but if this is not possible for you, there is plenty you can do at home too.

Stonehenge is standing proud with the Milky Way above. The Milky Way almost looks like magic itself but there is no up or down. Is the magic flowing into Stonehenge or is the magic radiating from it?
Stonehenge at night with starry milky way sky on winter solstice.
  • Sunrise and Sunset: As the longest day, we celebrate the sun. Watching both the sunrise and sunset means you can experience the most of the day. To be honest, even opening your curtains and staying in bed can work too if it’s not possible for you to be up and about at this time.
  • Sun Symbols: a simmer pot or even food made from lemons and oranges as we honour the return of the sun. I make an orange drizzle cake (mostly because i don’t really like the taste of lemon!) and you can easily buy things like lemon cakes if you can’t make them.
  • Colour Magic: dress, display or even use coloured candles in your rituals. Yellow for the sun, green for the earth and blue for the sky. 

Lammas / Lughnassadh – 1st August

Lammas literally translates as ‘loaf mass’  and is the time we celebrate the first grain harvest (basically, the first of many harvest festivals). Lammas is also known as Lughnassadgh and Lugnasad. 

A single chunk of bread lies on a worn wooden table next to some chestnuts in a dark and moody room. The bread has been picked up so there are a few crumbs around. Was this from a midnight snack? Or could this be an offering for unknown spirits.
bread on a wooden table

As with many dates on the wheel of the year, particularly those that follow Lammas. This is a time where we give thanks for the harvest and feast as well as honouring Lammas, our harvest queen.

Things you can do for Lammas:

  • Eat bread: Whether you have baked it or bought it, just… bread.
  • Make a corn dolly / mother: these are traditionally made out of wheat but this isn’t always easy to come by, especially if you live in a big city. If you can’t access wheat you can use straw, which you can find in pet shops, or even draw one for your altar.
  • Colour Magic: Dress in oranges golds and yellows to represent the harvest

Autumn Equinox / Mabon – September 19th – 22nd

Another transitory time where the days start getting colder and shorter. The leaves are starting to turn red and orange, occasionally there will be a little bite in the air… Autumn in my favourite. 

The sun is rising, mist and an eery glow. Bare, shadowy trees frame the sun. It's beautiful, cold and warm at the same time, with an almost haunted feel
Misty wood

The Autumn Equinox is also known to some as Mabon, you’ll see this more often in American Wicca or witchcraft practices. This is the time of Mid-Harvest, particularly for fruit. As the seasons change we would traditionally start preserving food for the winter and long night ahead.

Things you can do for the Autumn Equinox:

  • Jam: like to go to my nearest woods to gather blackberries around this time and make jam with them. I like to plan the foraging and making around the  full moon where I can as well. If you don’t have access to blackberries, buy the fruit you like and make some from that. If you can’t make jam, get some jam for jam on toast… Say jam again.
  • Decorate your altar: Basically lots of Autumn-y things! Acorns, pine cones, leaves, the colours of autumn! Also, if you happen to find an acorn during this time… save it for Imbolc and plant it under the first tree that blossoms.
  • Stew and Kitchen Witchery: Autumn is the time the Kitchen witch THRIVES. Making stews with seasonally appropriate food, ‘canning’ for the winter and basically living our best lives. I have previously shared my ‘mabon’ casserole on TikTok, and Emma has her own go-to stock recipe that can be utilised at this time. Anything hearty and warming. As you cook, you can include your intentions and wishes for the season too.

Samhain / Hallowe’en – 31st October

Also known as AJ’s Christmas… Samhain is the point where the nights are at their darkest, the veil is thin and spirits can wonder again, not only that… it’s the Witches’ New Year.

pumpkin

Any Scorpios here, this is where you are at your most intuitive. Some of us feel the energies of the spirits as they come and go, we can celebrate the cycle of life and death as the Witches’ year and the nature around us has ‘passed’.

Samhain has its roots in Celtic practices, particularly in Ireland. We have the legend of Stingy Jack and how he lead to the creation of the Jack-O-Lantern, bonfires would be lit and costumes would be worn to ward off unwanted spirits. 

Anyway, surely you know a lot about Samhain / Hallowe’en so let’s get down to what you can do…

  • Jack – O – Lanterns: It would be remis of me not to include these, sure they seem a little obvious but let’s remember they have been used for centuries as a way to light the path home for family spirits and also to ward off unwanted energies. As you carve your pumpkin, you could make it a ritual. I like to ‘set a vibe’ with incense and music as I turn my pumpkin into a protective ward for the evening. No energy or ability to carve a pumpkin? That’s OK. I have a collection of Pumpkin tealight holders that work just as well, they’re only £1 from Poundland!
  • Soul Cakes: Soul Cakes are generally a gift for the spirits and can be left as offerings on Samhain night. I have used my own amended version of this recipe for a couple of years now. Baking not possible for you? Get yourself your favourite cookies or biscuits. You can even get some of those little icing pens and add sigils to them or even names for the dearly departed you’re leaving them for.
Bonfire on a dark night

So, there we go. A little snapshot into the Sabbats, be sure to add them to your diaries and celebrate the old ways with us.

If you want to follow Aj check out her fabulous social accounts:

TikTok

Instagram

Until next time!

Everyday Witchcraft – Tea Magick Supplies: Rose Tea Sets.

Due to popular demand, here is where Bunnypudding gets her teaware from…

Well hello there Coven, I’ve been pretty active over on my Tiktok and Instagram recently making lots of fabulous everyday witchcraft and lifestyle content and well, I hate to say this but the breakout star of my labour isn’t me. Oh no, it’s my bloody Rose Enamel Glass Tea Pot that I treated myself to as a moving in present. 

Here she is in all of her glory. I call her Roseline after my grandmother and well, it has a bloody rose on it and some days I am more creative than others. 

I’ve been asked about where I get my supplies and homewares on my videos and DMs so here is the list of kitchenware items used in my April Social Videos below. Some of the items are from different stores so if you are looking for a specific colour click the link below the picture 🙂 

Of course, I will also be sharing recipes and how to’s for my tea blends in another post so watch this space (or check out my social media!)

Please note that there are some affiliate links on the copy on this page, this means that I get a commission for any purchases made via this post. 

Tea Pots and Tea Pots Sets: 

You can get my stunning rose tea pot in either red (Picture above) or blue. I am not going to lie, I want them all. It’s an issue, it really is. 

One thing I need to stress though is that the tea pot is pretty small, so great for those who want to make one or two cups for tea or herbal spellwork but not so good if you are want to pour for several people at the same time. Great excuse to get two, otherwise, pay heed! 

Blue Rose Tea Pot Page: https://amzn.to/3OUUxYX

Price: £19.95

Brand Store: https://amzn.to/3OUUxYX

Blue Rose Tea Pot Set (Tea pot+ 6 cups): https://amzn.to/3LDt1gC

Price: £24.99

Brand Store: https://amzn.to/3LGtaQy

This is a rare set to get cheap, thus why I haven’t had it yet as these weren’t on offer when I was getting mine. I am truly gutted about this fact but it is also why I have two links below as I am sure they will be gone pretty quick. 

Red  Rose Tea Pot Set (Tea pot +  6 cups): https://amzn.to/3KH6

Price: £26.99 

Otherwise, 

Brand store: https://amzn.to/3vGz7HE

Has another set for £34.99 

Red Rose Tea Pot Page:  https://amzn.to/3F5tsxT

Price: £19.99

Brand Store: https://amzn.to/3LGtaQy 

Rose Enamel Kitchenware:

Now if you really cannot help yourself, and I clearly cannot, you can also get the matching cups, and mugs (and there are even wine glasses but that is another post!) So I have listed the options for the blue and red designs below. They are honestly so beautiful and so much fun. Leave me to my life of staying at home drinking tea out of my fancy cups. 

Rose Enamel Rose Flower Glass Tea Cup with Spoon Set Page: https://amzn.to/3OUUxYX

Price: £7.99 

Brand Store: https://amzn.to/3y9CCYA

Blue Enamel Rose Flower Glass Tea Cup with Spoon Set:

https://amzn.to/3LBeNN3

Price: £8.99

Brand Store: https://amzn.to/3LBeNN3

and it’s bigger counterpart

Blue Enamel Rose Flower Glass Tea Mug with Spoon Set

https://amzn.to/3LBeNN3

Price: £9.98

Brand Store: https://amzn.to/3OPUrBY

Blue Enamel Rose Flower Glass Tea Mug with Spoon Set, lid and placemat set 

Price: £26.99

Brand Store: https://amzn.to/38HJCkK

Phew! Be still my beating heart….Let me know if you have taken up any team making or decided to treat yourself to some new magick tea brewing kit below or via our social channels as we love to hear from you:

Tiktok

Instagram 

Until next time, Stay dazzling!

Love,

Emma

Witchcraft at work: Interview with The Word Witch

We speak to the fabulous ‘Witchy Freelancer’ and Word Witch, Emma Cownley in todays Working Witches interview!

We love everyday witchcraft here at Digital Coven and we know you do too, so we partnered with some fabulous real life witchy types to dicuss how they bring witchcraft into their daily lives. Today’s interview is with the fabulous Emma Cownley, or as we like to refer to her, The Word Witch! She is not only kicking ass in life but also in the business word, we love a Witch who means business!

Let’s get started shall we?

First, tell us about yourself!

My name’s Emma, and I’m a freelance writer from London. When I’m not busy being a pen monkey, you’ll find me playing the drums, riding horses, turning dead animals into works of art, or sitting in seat J13 at The Prince Charles Cinema. 

And now…what you do and your career journey up until now

I’m a freelance writer for B2C brands in the music, fashion, and lifestyle space. I mostly write for alternative brands or super luxe brands. If I’m lucky, I’ll get a client who’s a mix of the two!

I started in a customer service role for an online aquatic retailer, and I slowly edged my way into the copywriting side of the business. Once I got a taste for writing, I went for my first proper copywriting job at printed.com. 

After about four years, I realised I’d gone as far as I could with that company, and I decided to go solo. I’m a bit of a wimp and don’t have a lot of confidence, so I thought freelance life would help me own my power a bit more. And boy, has it. Trial by fire!

I’ve been freelance for five years now, and it’s been a real journey. In the best way, of course. One look at my website will show you how much of a hoot I’m having.

What is witchcraft to you?

It’s a grounding force and a guide. I’m a real dreamer — a romantic prone to floating away into space like an untethered balloon! I’m also a worrier. My practice gives me a sense of control and helps keep me rooted in the here and now. By reconnecting with nature, the cycle of the moon, and the turn of the seasons, I find firm and tangible grounding. It’s real, and it’s right there to enjoy.

Witchcraft is also a great lens for self-growth and self-examination. By moving with the seasons, journaling with tarot cards, and meditating with spirit guides, I can look at myself truthfully and gently course-correct towards being happier, kinder, and more content.

How do you use witchcraft in your day to day life?

I start the day by setting my intentions with a daily devotion (always gotta be walking in love and light!). I usually write in my dream journal each morning and I like to draw an oracle card for the day before I start work (I use The Literary Witches Oracle Deck). I also draw a tarot card at the full moon each month. 

I’ll finish my day with a gratitude devotion where I think about how fucking lucky I am. I think about all the small delights I enjoyed during the day, the things that tested me and what I learned, and I take a minute to think about all my loved ones. It helps me decompress and unpack everything that happened, rather than letting each day slip past without a second thought.

My practice is mostly rooted in the practical, day-to-day side of things. I’d probably call myself a hearth witch — I’m very invested in cultivating good energy in my home and using it to help others.

Emma Cownley – Professional Word Witch

And professional life?

When I’m writing, I work with a muse spirit, and I sometimes light a candle for her. Whenever I sit down to work, I take a quick minute to think about how it feels when I’m struck by the excitement of a cool idea — your heart flips, and you get a sudden flush of energy. That’s the spirit of my muse! By making that small connection with the spirit of inspiration, I’ve ‘invoked’ her, and I’m ready to work. 

I also use sigils for everything. As a writer, they’re my favourite magickal tool. I have sigils for my Filofax, for client jobs, and one that I use to ‘activate’ my home office. I’ve carved the office sigil into the side of an orange pillar candle, and I light it each morning to open up my office energies. I also smudge my office with sage once a week to clear out the nasties — I see my desk as a writing altar, so I like to keep it sacred.

How have you used witchcraft to support in shaping your career?

Tarot cards have played a huge part in shaping my career. I do a full yearly spread every Samhain and pay special attention to my business during that. 

I also use Esbats and Sabbats to perform any magickal nudges needed to get me back on track. As a freelancer, a huge part of my business success comes directly from my own mindset and confidence levels. If I’m stuck in a pit of self-doubt or trapped in a scarcity mindset, I can really hurt my own progress. Magick helps me refocus and tap back into my personal power.

The Witchy Freelancer



Does your work know about your practice?

Absolutely. It’s become part of my brand at this point! Last year I came out of the broom closet by launching an mini eBook called The Witchy Freelancer and, to my delight, the freelance community rallied to support me. I was surprised by some of the people who bought it, too — people I’d never have suspected would be into all this ‘woo-woo’ stuff. 

A few freelance colleagues recently called me out on Twitter asking for a witchy newsletter. After giving it some thought, I realised there actually was a lot of interest and a gap in the market for something like that. So I launched a monthly newsletter called The Copy Coven. It’s packed with writing exercises, creativity boosting ideas, and a section on the moon cycle of the month and how to work with it. I’d never have thought of the idea without my colleagues! 

I’d love to make my practice a bigger part of my work life by joining forces with Wiccan and new age brands. It’s actually one of my goals for the year! Someone like Witchy would be great. I adore their products and their brand tone of voice.

How do colleagues/clients respond?

Really bloody well, actually! I try not to be preachy with my beliefs because I understand they’re not everyone’s cup of tea. I’d never want to make anyone feel uncomfortable. But, to be fair, I don’t think anyone was surprised when I ‘came out’! I even had two of my clients download my eBook — that’s how you know you’re working with the right people!

Where can people find you?

You’ll find me over on my website, Jot Jot Boom or on Twitter. If you’d like to hear more from me, check out my newsletter or grab a copy of The Witchy Freelancer. Come and say hi — I don’t bite (not all the time, anyway).

Ah, thank’s Emma, you super star!

Let’s us know any qustions that you may have for Emma in the comment below or via our channels, as we do love chatting with you!

Until Next time!