In The Press

As someone who works in PR and digital marketing, it’s inevitable that this London Witch would manifest themselves into the press.

Below are some of the titles that I have spoken to. I am very press-friendly so do pop my email over if you are in the media and seeking any commentary, insight or advice.

My professional email is: hello@emfluence.co.uk

Article: https://i-d.vice.com/en_uk/article/m7ew54/gen-z-tarot-tiktok-dating

I spoke to ID-Vice all about my thoughts on mass online Tarot readings and the concept of ‘Twin Flames’ *Spoiler alert* I think Twin Flames is a toxic bullshit concept. Click the link to read mine and other peoples experiences on this subject. Big thank you to the fabulous Sian Bradley for discussing this subject.

Article: https://www.unilad.co.uk/featured/bridget-jones-might-have-its-flaws-but-20-years-on-its-still-refreshingly-relatable/

I spoke to Unilad about one of my great spiritual leaders Bridget Jones on her films 20th Anniversary. Yes, I age like a fine wine rather than a fine cheese. Some highlights on my contribution include:

Reflecting on what Bridget might be like had she been written today, Emma suggested:

Firstly, self-help books would be replaced with TED Talks and YouTubers. She’d stalk Instagram influencer accounts and judge herself against them secretly and full of guilt (while posting body positivity content on her own!).

She’d be all over green smoothies and no carbs but still get p*ssed and order pizza and feel guilty about it. I imagine her goals around marriage would have changed as well – she’d be more focused on getting a business partner or trying a side hustle but still dream of a romantic hero to save her.

Article: https://www.tyla.com/life/witchtok-tiktok-witchcraft-love-spells-dating-sex-relationships-20211027

I spoke to the lovely team at Tyla all about how to use magick to manifest love both in yourself and in your dating life. As Ru Paul says, ‘if you cant love yourself, how in the hell can you love anybody else?’

Amen indeed.

Article: https://www.mylondon.news/lifestyle/witches-east-finchley-happiest-theyve-21987343

I and North London Witch spoke to my London all about our Witch workshops and what modern witchcraft means to us. We also got to raise awareness for those innocent people who were murdered in the historic witch hunts.

But what exactly is 21st Century witchcraft? The answer, it turns out, is quite complex.

Many years ago, being a ‘witch’ was punishable by death. AJ explained: “We had witch trials across the UK when really it was literally an attack upon women. These women were innocent, these people were innocent, because a lot of them were men as well.”

Scotland recently released a list of the names of the people punished for witchcraft and granted them a posthumous forgiveness.

AJ said: “I think it’s something that should be spoken about more, because it was on such a large scale, especially in Scotland, it was in the 1000s.

“Even just in the area of Fife, we had 3000 people who were punished for this. And it’s important that it’s recognised that this was an attack against people for no other reason other than people felt like it,” she added.

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