In The Press

As people who work in PR and digital marketing, it’s inevitable that these London Witches would manifest themselves into the press.

Below are some of the titles that we’ve spoken to. We’re very press-friendly so do pop an email over if you are in the media and seeking any commentary, insight or advice.

Our professional email is: digitalcovenuk@bunnypudding


We spoke spoke to the Metro about the rise in digital witch craft and our work with Digital Coven.

Highlights from our features insclude:

Ashleigh-Jayne lives in a flat in East Finchley crammed with herbs, crystals, books, candles and incense.  The 33-year-old social media manager has been a witch since she was 15, and says: ‘Witchcraft to me is bringing an element of balance. We all have crazy, busy jobs and crazy, busy lives. It gives me something to focus on for myself and to make myself grow as a better person. And also do as little harm to the world around me as possible.

‘My neighbours know me as the girl who does the litter pick down the street,  but also the one who will be sat in the front garden on a full moon burning stuff,’ she adds. ‘I’ve got my tiny little cauldron. And I burn things with corresponding herbs to complement that energy.’

As well as running the coven, the pair are setting up an online book club, ‘Witchy Type’, where they can share spell books and review texts. And they have a WhatsApp group where people can ask questions and share ideas.

To be honest, we also think of AJ as the woman who is sat in the front garden on a full moon buring stuff.

And also:

‘Witchcraft is basically owning your own power and comprehending how you can control the world around you based on understanding who you are and what you want,’ explains Emma. ‘A lot of people, when they hear about witchcraft, get confused by the language of magic and spells.

‘But really, what it actually is, is just a way of taking your power and utilising your mind to achieve the things you want by performing certain actions. So this can be relatable in meditation and manifestation. Magic has now gone online and everybody’s a lot more open talking about witchcraft.’

Emma says she has been a witch since she was born. In 2020 she set up a digital coven with her friend Ashleigh-Jayne O’Connell, who describes it as an online ‘witchy space’ where people can hang out and share ideas.

Yassssss! Thanks again to the Metro and Sarah Ingram for writing the piece.


Emma spoke to ID-Vice all about her thoughts on mass online Tarot readings and the concept of ‘Twin Flames’ *Spoiler alert* she thinks Twin Flames is a toxic bullshit concept. Click the link to read her and other peoples experiences on this subject. Big thank you to the fabulous Sian Bradley for discussing this subject.


Emma spoke to Unilad about one of her great spiritual leaders Bridget Jones on her films 20th Anniversary. Yes, she ages like a fine wine rather than a fine cheese. Some highlights on her contribution include:

Reflecting on what Bridget might be like had she been written today, Emma suggested:

Firstly, self-help books would be replaced with TED Talks and YouTubers. She’d stalk Instagram influencer accounts and judge herself against them secretly and full of guilt (while posting body positivity content on her own!).

She’d be all over green smoothies and no carbs but still get p*ssed and order pizza and feel guilty about it. I imagine her goals around marriage would have changed as well – she’d be more focused on getting a business partner or trying a side hustle but still dream of a romantic hero to save her.


Emma spoke to the lovely team at Tyla all about how to use magick to manifest love both in yourself and in your dating life. As Ru Paul says, ‘if you cant love yourself, how in the hell can you love anybody else?’

Amen indeed.


We spoke to my London all about our Witch workshops and what modern witchcraft means to us. We also got to raise awareness for those innocent people who were murdered in the historic witch hunts.

But what exactly is 21st Century witchcraft? The answer, it turns out, is quite complex.

Many years ago, being a ‘witch’ was punishable by death. AJ explained: “We had witch trials across the UK when really it was literally an attack upon women. These women were innocent, these people were innocent, because a lot of them were men as well.”

Scotland recently released a list of the names of the people punished for witchcraft and granted them a posthumous forgiveness.

AJ said: “I think it’s something that should be spoken about more, because it was on such a large scale, especially in Scotland, it was in the 1000s.

“Even just in the area of Fife, we had 3000 people who were punished for this. And it’s important that it’s recognised that this was an attack against people for no other reason other than people felt like it,” she added.

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