Well hello there my daring Coven,
I was recently invited to go on a little adventure to Bloomsbury in London and what I found there was simply delightful! I wanted to share some things that you can do within this Iconic part of London should you ever decide to visit Old Blighty’s capital City (and my truest love, (Said in cockney accent) Laaaannndann Town!
Bloomsbury, known for its intellectual history and leafy squares, is also home to mystical and spiritual treasures perfect for witches, pagans, and those on a spiritual path. From magical bookstores to peaceful parks ideal for grounding rituals, here’s a guide to Bloomsbury’s most enchanting spots.
Image Credit: The Atlantis Bookshop
1. The Atlantis Bookshop
49A Museum Street
Situated just off the British Museum, The Atlantis Bookshop is a Bloomsbury treasure for witches and occultists. As one of the oldest occult bookshops in London, it has been a cornerstone of magical study since 1922. Whether you’re looking for books on witchcraft, tarot, or ceremonial magic, this shop has it all. You’ll also find tools for spellwork like candles, incense, and crystals, making it a perfect stop to restock your magical supplies. You may even bump into me there as I blooming love this love this book store and they have certainly helped me add to my Tarot card collection a few times, eek!
If stopping by, why not check out some of their fabulous events here.
2. The British Museum’s Magical Collections
Great Russell Street
The British Museum is more than just a hub of historical artifacts—it’s a treasure trove of magical history. For witches and occultists, the Egyptian and Assyrian collections offer insight into ancient magical practices, protection amulets, and sacred symbols. Whether it’s the Book of the Dead or powerful talismans used by the ancients, there’s much for the modern practitioner to learn here. Don’t miss out on the mystical collections of ancient rituals and symbols, from protection amulets to sacred scrolls. Check out there current events and where to book guided tours here.
Bloomsbury has so many fabulous Museums and Galleries so check out a comprehensive list here
The British Museum: Image credit
3. Bloomsbury Squares and Gardens
Bloomsbury is famous for its charming squares, many of which offer tranquil spaces perfect for magical work. Russell Square, Bedford Square, and Gordon Square are all havens for anyone looking to meditate, perform a grounding ritual, or simply connect with the earth’s energies. The quiet, leafy surroundings provide an ideal spot for outdoor tarot readings or spiritual contemplation, especially in the early mornings when the energy is serene. You can even book out some of their parks for events, so perfect if you fancy a coven meeting with a unique London Twist!
Check out some of the many Bloomsbury parks and green spaces here.
4. The Foundling Museum
40 Brunswick Square
While not strictly magical, the Foundling Museum has a strong connection to Bloomsbury’s spiritual and compassionate history. The museum tells the story of the Foundling Hospital, established in the 18th century to care for abandoned children. Witches working with themes of charity, ancestral healing, or children’s protection may find this a moving place to visit. The history and energy of the site make it a unique stop for those on a spiritual journey. I went via a walking tour and the energy around this area was magical. On that note, I highly recommend booking a walking tour if you can, I learned so much!
5. St. George’s Gardens
Judd Street
One of Bloomsbury’s hidden gems, St. George’s Gardens was originally a burial ground, and now serves as a peaceful green space with a lingering sense of the past. For witches who work with spirits or ancestors, this garden is a quiet, reflective place perfect for ancestral veneration or spirit work. The trees and old gravestones create a serene atmosphere, making it ideal for meditation or quiet magical practice.
Check out some of the many Bloomsbury parks and green spaces here.
6. Treadwell’s Books (On the Bloomsbury Border)
33 Store Street
Although located right on the border of Bloomsbury, another of my favouirte bookstores Treadwell’s Books deserves a mention for anyone on a spiritual path. Known for its excellent collection of books on magic, paganism, and the occult, Treadwell’s also hosts lectures, workshops, and ritual evenings, making it a central hub for witches and spiritual seekers in London. Check out their events for a chance to connect with like-minded people and learn more about your craft.
You can also become a member and get exclusive contents and discounts, which I am very tempted to do myself very sooon!
7. The Wellcome Collection
183 Euston Road
While technically just outside Bloomsbury’s traditional boundary, the Wellcome Collection is close enough to include for those interested in the intersection of spirituality, magic, and healing. The museum’s exhibits often explore esoteric and alternative healing practices, including alchemy, spiritual healing, and the relationship between mind, body, and spirit. It’s a fascinating place for those looking to delve into the mysteries of magical healing traditions and their modern-day interpretations.
Me at the Kimpton!
8. The Kimpton Fitzroy London
1-8 Russell Square
As a bougie queen who loves a bit of luxury and history combined we certainly need to be staying over in style, we deserve it after all! One of Bloomsbury’s most elegant landmarks, the Kimpton Fitzroy London is a stunning hotel that blends history and glamour, and it’s also a place of esoteric wonder. Built in 1898, this terracotta masterpiece welcomes you with four British queens guarding its entrance. Inside, you’ll find a magnificent Zodiac mosaic at your feet in the hotel’s lobby—a nod to the mystical influence of astrology. The ornate design invites guests to connect with their astrological sign and the wider cosmos, making it an enchanting experience for any spiritual traveler…and if you want, you can even book a tarot reading whilst there!
Throughout the hotel, modern comforts merge with historic details, creating an atmosphere rich in energy and history. Whether you stay for a night or just stop by to admire the lobby’s Zodiac mosaic, the Kimpton Fitzroy is a must-visit for those who feel connected to celestial magic and symbolism. I highly recommend staying for a drink and a bite to eat as their food is some of the best I’ve had in London.
Bloomsbury is a neighbourhood full of quiet magic, intellectual energy, and spiritual history. Whether you’re meditating in a hidden garden, seeking inspiration at an occult bookshop, or contemplating ancient spells at the British Museum, there’s something for every witch or spiritual seeker in this historic part of London. So, grab your broomstick (or simply your journal and tarot deck) and explore Bloomsbury’s hidden spiritual treasures.
Have you been to Bloomsbury or explored some of the Witchy side of London? If so let me know below!
Click the link to book a Witchy Workshop or Tarot reading or get in touch: Emma@emfluence.co.uk
Why not show me some love on my social channels as well, it really makes me feel warm and fuzzy when I hear from you!
@Bunnypudding (Tiktok) / @Bunnyscopes (Instagram)
Until Next time my darlings, all the love!
Ems x
Digital Coven 
